When I saw the mail that was sent to me by the Dutch gallery Torch I thought it was a pharmaceutical ad .
First the logo and the general impression. Blue is always used by companies who want to look formal and trustworthy and the sky photo gave me on a first impression as if it had just been taken from a bank image. Sorry, I really didn't think it had anything to do with art.
The photo is by Kahn & Selesnick from the serie "Eisbergfreistadt, 1923" & other panoramic fictions. Here you can see another example of their work.
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