28 September 2008

Fortis knew it

Very very strange advertisement campaign by Fortis this last Saturday at Financial Times:

Especially looking back now that over this week-end they were saved from bankruptcy by the Benelux governments and trying to get some stability and certainty for the future (for Europe).
"Here today. Where tomorrow?"
Were they being ironical or trying to read the future?
What did they mean by "Getting you there"? What were they thinking when they designed this campaign?
The whole text:
Not having a plan for the week end isn't the problem.
Not having a plan for the next five years might be.
Here today Where tomorrow.
Bringing you there.

No comments: